In every major election, pollsters would like to know, ahead of the
actual election, who's going to win. Here, the target of
estimation (the estimand) is clear, the percentage of people in
a particular group (city, state, county, country or other electoral
grouping) who will vote for each candidate.
We can not poll everyone. Even if we could, some polled
may change their vote by the time the election occurs.
How do we collect a reasonable subset of data and quantify the
uncertainty in the process to produce a good guess at who will win?